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VerticalResponseChock full o' great email marketing, social media, and event marketing tips on how to grow your business both online and off!
When using buttons, the general rule of thumb is bigger is better. The point is to make your button stand out and draw your readers attention so they click on it. If you have multiple buttons, vary the size based on importance. For instance, if the primary call-to-action is "Buy Now," make that button bigger than say the secondary call to action of "Learn More."
Where you place your button will have a definite impact on how many clicks you get. This is a great thing to test, but keep in mind to get the most out of your button you'll most likely want the placement to be above the fold for email, and in the top portion of any webpage. If you place your button lower, there are a number of tactics to make it stand out from color to space and the language you use.
These buttons are called call-to-action buttons for a reason, so use bold, action oriented language on them. Tell your reader what you want them to do. We recommend using action verbs to begin your text like Buy, Learn, Create, Start, Sign Up, etc.
To draw your readers eye to your button, leave enough white space surrounding it so that it will stand out. This is also helpful for anyone reading your content on a mobile device as it will allow enough space for your reader to click on your button with their fingers vs. a mouse.
The last tip is to use a contrasting color for your buttons as compared to the surrounding elements or background. By using a high contrast color, your button will clearly stand out and encourage those click throughs.
What works for one company doesn't always translate to another, so we encourage you to test your button sizes, shapes, colors and positioning and see what works for you.
Get more tips at help.verticalresponse.com